Gemma Marina Lolos
Gemma Marina Lolos

GEMMA MARINA LOLOS

DIRECTOR OF MARKETING - DERIVE TECHNOLOGIES JANUARY 2026 – PRESENT

  • Lead marketing strategy and execution across email, content, digital, events, and partner co-marketing initiatives

  • Own Derive’s marketing technology stack, including HubSpot CRM, campaign automation, reporting, and data hygiene

  • Develop and execute integrated campaigns aligned to sales priorities, vendor partnerships, and target verticals

  • Oversee content strategy, including newsletters, thought leadership, website content, and video initiatives

  • Partner cross-functionally with Sales, Vendor Alliances, and Executive Leadership to drive pipeline-relevant marketing

  • Manage and mentor marketing team members and external partners to ensure consistent execution and brand alignment

  • Plan and execute high-impact events and executive programs to build trust, relationships, and long-term growth

DIGITAL MARKETING SPECIALIST - DERIVE TECHNOLOGIES OCTOBER 2022 – JANUARY 2026

  • Partnered with the Director of Marketing to execute impactful digital marketing campaigns, consistently driving measurable business growth.

  • Led a successful transition to HubSpot, migrating from Microsoft Dynamics CRM, ClickDimensions marketing automation, and Hootsuite, achieving 100% adoption from sales reps and streamlining marketing and sales workflows.

  • Designed and managed high-performing email and nurture campaigns across ClickDimensions and HubSpot, leveraging automation tools to achieve a 40% increase in open rates and a 30% increase in click-through rates.

  • Oversaw a comprehensive marketing collateral database, vendor contact directory, and master event calendar in Microsoft Teams, ensuring real-time access to critical resources.

  • Leveraged expertise in software applications, including HubSpot, Adobe Creative Suite (Illustrator, Photoshop, etc.), Canva, and Microsoft Office, to stay ahead of industry trends and create optimized marketing strategies.

  • Developed and delivered engaging sales collateral, including whitepapers, case studies, and presentations, to drive lead generation and support sales conversion efforts.

  • Replaced the efforts of two external agencies in managing social media accounts and scheduling posts, implementing organic strategies that outperformed the agencies’ results over the years while saving the company significant costs.

  • Provided strategic support to the Director of Marketing, streamlining workflows and ensuring timely, budget-conscious project completion.

  • Managed relationships with external agencies, delegating tasks appropriately to ensure alignment with strategic goals and optimal resource utilization.

  • Developed and analyzed detailed marketing KPI reports, delivering actionable insights and data-driven recommendations to optimize campaign performance and achieve business objectives.

  • Conducted in-depth market and competitive research, identifying industry trends, customer behavior, and new growth opportunities.

MARKETING MANAGER - KOALA MAY 2020 – OCTOBER 2022

  • Developed, implemented, and executed strategic marketing plans for the organization to attract potential customers and retain existing ones.

  • Supported the company in the creation and sending out of digital communications via Mandrill, MailChimp, HubSpot, Gmail, LinkedIn, and Twilio.

  • Developed marketing strategies for new products.

  • Organized promotional events and coordinated day-of deliveries and staffing.

  • Reviewed current marketing campaigns for weaknesses and developed solutions within budget constraints.

  • Identified potential new markets and created plans to enter the market.

  • Partnered with product development and sales to estimate product demand.

  • Brainstormed fresh ideas to market products with senior management.

  • Spent hours on the phone with customers, on both the sales and customer service sides.

MARKETING ANALYST - WELLTHIE, INC. OCTOBER 2018 – APRIL 2020

  • Created and managed email marketing campaigns through Pardot and HubSpot that went out to thousands of leads.

  • Collected and analyzed quantitative and qualitative data from marketing campaigns to improve the effectiveness of marketing efforts via Google Ads, Google Analytics, and HubSpot.

  • Designed social media campaigns and managed all social media accounts.

  • Conducted market analysis and research on competition.

  • Generated and distributed marketing and advertising promotional activities and collateral (social media, direct mail, and web) written on behalf of the executive team.

  • Prepared promotional presentations and marketing materials.

  • Transitioned the company marketing system from Pardot to HubSpot, saving the company thousands of dollars.

  • Managed and updated the company database and customer relationship management systems in Salesforce.

  • Identified, planned, and executed company conferences and tradeshows.

  • Produced regular content, including thought leadership articles, interviews, blogs, press releases, etc.

  • Monitored and responded to platform user messages and questions from a customer success perspective.

  • Performed live demonstrations and training sessions via Webinar to hundreds of user participants and recorded explanatory videos to host on Vimeo.

  • Strategized about new relevant and profitable business partnerships, and maintained existing relationships.

STAFF WRITER - BEAUTY NEWS NYC FEBRUARY 2020 – PRESENT

  • Contribute articles to various sections of Beauty News NYC's online magazine.

MARKETING ASSOCIATE - ENVESTNET, INC. OCTOBER 2016 – OCTOBER 2018

  • Developed and distributed critical internal communications to employees across the company.

  • Crafted content to support ongoing marketing initiatives and campaign themes.

  • Posted content to the advisor platform, company websites, and intranet, ensuring materials were up-to-date.

  • Managed and maintained collateral materials and fulfilled marketing material requests.

  • Executed timely communications related to product and service updates.

  • Developed and managed the distribution of weekly newsletters and quarterly events.

  • Attended to miscellaneous administrative work.

EXECUTIVE ASSISTANT - PAUL BERNARD & ASSOCIATES MAY 2016 – OCTOBER 2016

  • Answered the phone, greeted clients, scheduled appointments, handled payments, invoices, time reports, and emails.

CONTENT CREATOR - THEATRE DEVELOPMENT FUND (TDF) JULY 2011 – JULY 2019

  • Created articles for SEEN Magazine and posts for the magazine’s social media accounts.

DATA ENTRY CLERK - EDUCATIONAL ALLIANCE FEBRUARY 2015 – MAY 2016

  • Responsible for entering data about the senior clients into the computer in order to document past accidents and prevent future ones.

  • Answered the phone, created surveys on SurveyMonkey, collected data about the senior clients over the phone, and filed documents alphabetically.

MARKETING INTERN - THE YARD: SPACE TO WORK JUNE 2015 – SEPTEMBER 2015

  • Responsible for writing original content for The Yard's blog, monitoring The Yard's various social media accounts, creating pages on Eventbrite, and greeting guests at The Yard events.

CONTRIBUTING WRITER - APARTMENTS.COM JULY 2014 -– MARCH 2015

  • Supplied eight articles per month for the Renter Resources section of the website to provide insider information about New York City to prospective renters.

EDUCATION

Hunter College, New York, NY

June 2016, BA in Theatre

COMPUTER SKILLS

Proficient in HubSpot, Marketo, Pardot, Salesforce, Dreamweaver, Drupal, Squarespace, WordPress, Google Ads, Google Analytics, Google Suite, Microsoft Office, Facebook, Snapchat, Instagram, LinkedIn, Twitter, Photoshop, Adobe Illustrator, Intercom, Slack, Jira, Vimeo, Webex, YouTube, and Zoom.